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Associating text with direct links in a flash content during indexing without having a browser context

IP.com Disclosure Number: IPCOM000205311D
Publication Date: 2011-Mar-25
Document File: 4 page(s) / 104K

Publishing Venue

The IP.com Prior Art Database

Abstract

Direct/Deep links are links that point directly to a frame within a flash content. These direct/deep links are enabled using libraries which abstract the calls to the browser context; the browser being an essential component to enable the proper functioning of the direct/deep links. We are proposing a solution to get the deep links and associate the text with them for better indexing, without the need of the browser context. This is especially useful for the search engines because while indexing the flash content, they generally do not have the associated browser context.

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Deep Link  

Associating text with direct links in a flash content during indexing without having a browser context.  

 

 

Title


Associating text with direct links in a flash content during indexing without having a browser context.

Inventor(s)/Author(s)

Srikumar Sankaran

Ajay Kumar Shukla
Kapil Raja Durga

Summary

Direct/Deep links are links that point directly to a frame within a flash content. These direct/deep links are enabled using libraries which abstract the calls to the browser context; the browser being an essential component to enable the proper functioning of the direct/deep links. We are proposing a solution to get the deep links and associate the text with them for better indexing, without the need of the browser context.

This is especially useful for the search engines because while indexing the flash content, they generally do not have the associated browser context.

Background

Search engines index the flash content using a headless Flash Player. One of the main interests of the search engines is to associate the extracted text with the frame inside the flash content where they appear. Though popular libraries like 'SWFAddress' address the issue of deep links by giving an abstraction layer for setting/modifying them, they depend on interacting with the browser context for their functionality. This is a problem for the search engines because while indexing the flash content they do not have the associated browser context. Here we propose a solution which obviates the need of browser context for getting the deep links.

Description

One of the common problems voiced by the Search Engine Optimization (SEO) community about flash sites is the issue of deep/direct links. It is the ability to directly land in the page where the search term appears. This issue has been addressed by libraries like 'SWFAddress', Flex's BrowserManager etc on the authoring side but is incomplete from the search perspective. Because until this is enabled on search engines the solution is incomplete. The search engines, on the other hand, find it difficult to take advantage of this capability because these libraries work only in the presence of a browser context. They use the communication channel between the flash player and the browser to get and set the deep link values. Since the search engines work in a sandboxed environment without the associated browser context, the library calls for interacting with the container fail thereby resulting in no direct links.


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Deep Link  

Associating text with direct links in a flash content during indexing without having a browser context.  

 

 


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This issue can be addressed by finding the pattern of such calls for generating the direct links and providing an infrastructure for mimicking them without having a browser context.

Following points were explored:
a) Any deep linking libraries have to go through a standard path to the browse...