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Method and System for Return of Investment (ROI) Realization via Buying within Ads

IP.com Disclosure Number: IPCOM000206570D
Publication Date: 2011-Apr-29
Document File: 2 page(s) / 33K

Publishing Venue

The IP.com Prior Art Database

Related People

Arpit Gupta: INVENTOR

Abstract

A method and system for Return of Investment (ROI) Realization via Buying within Ads.

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Method and System for Return of Investment (ROI) Realization via Buying within Ads

Abstract

A method and system for Return of Investment (ROI) Realization via Buying within Ads.

Description

Disclosed is a method and system for Return of Investment (ROI) Realization via Buying within Ads. 

Ads promoting a new product and service at a discounted rate are common these days.  Many Ads also promote certain offers or to some extent the Ads may promote just another product.  The Ads that have listing of prices provide enough information to the user to go ahead and purchase the product.  However, the current Ads once clicked, leads a user to an advertiser site.  Once the user reaches the advertiser’s site, the user can get overwhelmed with loads of information.  The advertiser may as well not able to find how to buy the product that was advertised.

The disclosed method provides a new Ad format that uses the existing Ad Authoring systems to produce an Ad with multiple layers.  A layer may have a billing and ordering form in it.  Thus, when an Ad is shown and user is interested in making a purchase, the user may do that directly on the same Ad itself.  As a result, the user is no longer trapped in searching for how the product can be bought.  Another layer provides details of the product features that help the user to see the details so that the user could make a conscious decision to buy the product.  Still another layer may have a listing of how many users have already ...