Browse Prior Art Database

Service for Locating Environmentally Friendly Products

IP.com Disclosure Number: IPCOM000208915D
Publication Date: 2011-Jul-22
Document File: 2 page(s) / 22K

Publishing Venue

The IP.com Prior Art Database

Abstract

Disclosed is a hand-held device with a supporting infrastructure that guides a user to environmentally friendly products in a store, with the determination of environmental friendliness (e.g., carbon footprint) automatically estimated by a dynamic analysis of ingredients and codes associated with such products, including packaging Quick Response (QR) codes that specify a degree of greenness.

This text was extracted from a PDF file.
This is the abbreviated version, containing approximately 51% of the total text.

Page 01 of 2

Service for Locating Environmentally Friendly Products

Presently, when an individual enters a store to purchase a product or set of products they are required to look at all products matching their requirements and try to determine which is the most environmentally friendly (i.e., greenest). It is often difficult for a consumer to determine which products are actually environmentally friendly versus being simply greenwashed (i.e., when a manufacturer spends significantly more money or time advertising being green as operating with consideration for the environment, rather than spending resources on environmentally sound practices).

There are no known technological solutions to this problem.

Disclosed is hand-held device with a supporting infrastructure that guides a user to "environmentally friendly" products in a store, with the determination of environmental friendliness (e.g., carbon footprint) automatically estimated by a dynamic analysis of ingredients and codes associated with such products, including packaging Quick Response (QR) codes that specify a degree of greenness.

The disclosed hand-held apparatus and supporting infrastructure helps a user locate environmentally friendly products, sometimes derived from their components and packaging. Although some components may have varying carbon footprints depending on how they were created and transported, estimates may be determined based on various embodiments described herein.

A threshold for environmentally friendliness is set by the user or third party. Guidance within a real or virtual store is provided by maps or speech synthesis. Codes and ingredients are specified by any of: Radio Frequency Identification (RFID), bar codes, QR codes, text on packaging, service-provider access to information in a database, etc.

In one embodiment, the QR code on the product packaging facilitates the connection of the user to a database in which relevant information is stored by the manufacturer, store, government, environmental-interest groups, etc. For example, the maker of a snack food may know that its peanuts come from a particular farm that uses "green" technologies.

In one scenario,a user in a store wishes to examine a map showing all produce with an environmental impact factor less than a certain threshold (T), where T is set by the user, family member, manager, or other 3rd party. The user's device shows a map with such products highlighted. A service provider manages the process. This may also have an impact on various standards to which manufactures adhere.Of course, determination of environmental impact, carbon footprint, etc. is an inexact science, but certain kinds of estimates can nonetheless be useful.

Optionally, an incentive system (e.g., a cost discount) may be supplied for pe...