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Adaptive page style based on page content analysis

IP.com Disclosure Number: IPCOM000210053D
Publication Date: 2011-Aug-23
Document File: 2 page(s) / 58K

Publishing Venue

The IP.com Prior Art Database

Abstract

A method is proposed for dynamically adapting the style of a web page based on an analysis of the contents of the page or any sub-element of that page. It is common for web content to have appearance controlled by a central style (e.g. cascading style sheets) and it is well known that the elements of the style can be altered on a per user basis by selecting a theme or choosing user preferences. The improvement proposed here is to adapt the style of the page based on the content by analysing particular keywords, categorising the document and selecting an appropriate theme.

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Adaptive page style based on page content analysis

Web pages frequently rely on a fixed style, irregardless of the content of the page. There is some benefit to changing the appearance of a page based on user preferences or a theme. One example is sites providing services to users, which often allow the user to customise the display settings to their preferences or a theme. Another example is applying different themes to sites for similar companies that use a common back-end infrastructure like sites for football clubs which have the same layout but unique content and a style applied over the top in the club colours.

    Currently no technology exists that is able to use language processing to determine a theme for a page and apply a style accordingly. Technology that could perform this task would have potential benefits in for instance customer support forums or chats, where psychological effects could be applied to influence people, potentially to calm people by subtly adjusting the theme to soothing colours. Other applications could be for dynamic style changes around social posts to reflect the mood of the post or forum. A good example of this would be a news site that allows users to comment on stories. If users are reacting angrily to the story the colour behind those posts could change giving an easy indication of the general response to a topic. As well as categorising a document or document element by mood, any choice of categories and associated themes could be used.

    The core of this invention is to link the well known technologies of language processing and keyword extraction with adaptive style sheets. Adaptive style sheets are already currently used to resize and reflow pages based on the layout content of a page and the users' screen view sizes. The style of a page can be adjusted dynamically either through adjusting variable parameters within a style or by replacing a referenced style sheet with an entirely new one. The adjustment of variables or choice of replacement style sheet is determined by the category of the document through an applied mapping, either chosen by the user or the site ad...