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Method for Reciprocal Product Information Relay for Promotions and Services via Consumer Device

IP.com Disclosure Number: IPCOM000210973D
Publication Date: 2011-Sep-19
Document File: 3 page(s) / 26K

Publishing Venue

The IP.com Prior Art Database

Abstract

Disclosed is a method which utilizes communication between a consumer’s personal device (PD) and a product’s Radio Frequency Identification (RFID) tag to couple data from the product with data from the product owner. This allows retailers and service providers to more efficiently and accurately offer related products and services to their customers based on information gathered from communications between the PD and RFID tag.

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Method for Reciprocal Product Information Relay for Promotions and Services via Consumer Device

Opportunities exist for retailers or service providers to sell a new unit or provide a service for an older product that a consumer has previously purchased. A method is needed for the retailers or service providers to get that information on a product previously sold. For example, the purchaser may no longer be in possession of the product. In order for a service provider to offer an upgrade to the product or service, they need to know the current owner of the product.

Opportunities exist if the shopper has access to a product item tag after leaving the store to determine the point of origin, at which store the purchase was made, the date of purchase, and any warranty, coupon, or repair information, as well as socially collected data (e.g., reviews about item and usage).

The core idea is to have the present owner of a product be able to query the product via their mobile device and have the data from the product coupled with the data of the owner and broadcasted to the Internet in such a way as to garner information about the product and receive service inquiries from interested service providers. Thus, data from the product is coupled with data from the product owner.

The store could place cookies on the tag such that when a consumer activates and communicates with a tag via their personal device (PD) and then communicates through the Internet, the virtual store or virtual world is notified. The store can use that opportunity to send updated information about the product or even send the consumer a coupon discount for an upgrade or a new device or service.

For example: a pair of hedge trimmers has been scanned by the consumer. They are dull. The uploaded scan is captured by virtual store (store has sold rights to see the data to others). A local vendor who sharpens hedge trimmers now has an opportunity to up sell his sharpening service to the consumer.

Considering this a concept of using the store's Radio Frequency Identification (RFID) network as a communication channel through which to transfer information (or at least cookies and pointers) between a PD and store computer, the novelty may be in a system and method where the RFID tag performs a Relay function, To or From, an RFID tag, PD, and store's central computer/database. The shopper deposits information onto the RFID tag when scanned, and the RFID tag may transmit information to a PD (assuming the PD has basic compatible software that can receive the cookies/web links).

The tag to PD relay consists of:


PD picking up cookies/web links from the tag when it is scanned and pulls up specific information on PD related to that...