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Method and System for Automatically Identifying and Displaying Contents related to Advertisements

IP.com Disclosure Number: IPCOM000211504D
Publication Date: 2011-Oct-07
Document File: 2 page(s) / 28K

Publishing Venue

The IP.com Prior Art Database

Related People

Kumar Nagaraj: INVENTOR [+2]

Abstract

A method and system for automatically identifying and displaying contents related to advertisements. The advertisements are displayed to users along with information relevant to the advertisements from multiple sources along with the advertisements.

This text was extracted from a Microsoft Word document.
This is the abbreviated version, containing approximately 62% of the total text.

Method and System for Automatically Identifying and Displaying Contents related to Advertisements

Abstract

A method and system for automatically identifying and displaying contents related to advertisements.  The advertisements are displayed to users along with information relevant to the advertisements from multiple sources along with the advertisements.

Description

Disclosed is a method and system for automatically identifying and displaying contents related to advertisements along with the advertisements.  Currently, if a user finds an ad interesting and wants to explore more information about a product or brand in the ad, possibly from independent sources, the user has to perform an explicit web search about the product or brand.  This requires extra effort from the user, and there is a chance that the user may be driven away from the current ad and/or a property on which the ad was disabled.  In addition, the user may possibly end up using competitors properties for the task, thereby resulting in loss of traffic to multiple properties.  The disclosed method automatically identifies a comprehensive set of information relevant to the ad, and decorates the ad with links to these artifacts.  The information relevant to the advertisements may be obtained from multiple sources such as, news articles, shopping links, blog posts, and social network updates.  Thus, search conducted for the ad is also made easy by providing a link for pre-populated search query about the a...