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Method and System for Dynamically Presenting Contents Based on Sentiment of a User

IP.com Disclosure Number: IPCOM000211505D
Publication Date: 2011-Oct-07
Document File: 2 page(s) / 31K

Publishing Venue

The IP.com Prior Art Database

Related People

Anurag Kumar: INVENTOR [+2]

Abstract

A method and system for dynamically presenting content to a user based on user generated content. The method and system involves calculating a sentiment score of the user towards an entity associated with the user.

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Method and System for Dynamically Presenting Contents Based on Sentiment of a User

Abstract

A method and system for dynamically presenting content to a user based on user generated content.  The method and system involves calculating a sentiment score of the user towards an entity associated with the user.

Description

Disclosed is a method and system for dynamically presenting content to a user based on the user generated content.  The user generated content  may include, but not limited to, articles written by the user, blogs written by the user, updates provided by the user, a comment provided on the articles written by the user and user’s reaction to a feedback on the articles.  The method and system involves calculating a sentiment score of the entity associated with the user.  The sentiment score may be a summation of one or more factors of the entity including, but not limited to, positive, negative and neutral connotation of the user about the entity.  The sentiment score may be calculated based on the user generated content and mining the user generated content.  The sentiment score may be affected by one or more factors which includes one or more of user’s associated weight for the entity, strength of the user’s connotation or sentiment, originality or non-originality of the micro blogs, popularity or viral nature of a particular micro blog and age of the user generated content. The age of the user generated content may determine a decay factor.  The one or more factors may be associated with one or more weights.  A current total sentiment score of the entity may be calculated by applyi...