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Method and System for SEO Performance Comparison for Content Providers

IP.com Disclosure Number: IPCOM000212324D
Publication Date: 2011-Nov-07
Document File: 2 page(s) / 26K

Publishing Venue

The IP.com Prior Art Database

Related People

Shawn (Ching-Hsiang) Tsai: INVENTOR [+2]

Abstract

A method and system for SEO performance comparison for content providers is disclosed. The method includes calculating a probability of click through for each snippet in every positions on different search result pages.

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Method and System for SEO Performance Comparison for Content Providers

Abstract

A method and system for SEO performance comparison for content providers is disclosed.  The method includes calculating a probability of click through for each snippet in every positions on different search result pages.

Description

Disclosed is a method and system for SEO performance comparison for content providers.  The method includes providing a probability model to estimate relative click-through in a search engine results page.  The probability model to estimate relative click-through for each search result snippet in a search result page.  The probability is estimated by calculating a click-through probability of the search result snippet for each position in a same search result page, a click-through probability of same position in different search result pages, and popularity of query keywords. 

The click-through probability of the search result snippet for each position in a same search result page is probability of each snippet of the multiple snippets on a different position on a search result page being clicked.  The position in the search results page significantly affects the click-through rate of each snippet on the same search result page. 

The click-through probability of same position in different search result pages is the probability of same position in a search result page for different search result pages.

The probability of click-through for each search result snip...