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Method and System for On-Demand Display of Advertisements Belonging to a Similar Category

IP.com Disclosure Number: IPCOM000213196D
Publication Date: 2011-Dec-08
Document File: 3 page(s) / 533K

Publishing Venue

The IP.com Prior Art Database

Related People

Prasannakumar J M: INVENTOR [+3]

Abstract

A method and system for on-demand display of advertisements belonging to a category similar to the category of the advertisements currently displayed to a user, is disclosed.

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Method and System for On-Demand Display of Advertisements Belonging to a Similar Category

Abstract

A method and system for on-demand display of advertisements belonging to a category similar to the category of the advertisements currently displayed to a user, is disclosed.

Description

Generally when a user is viewing online content, advertisements are displayed simultaneously.  The displayed advertisements are selected by an ad server based on inputs such as the user’s geographic location; demographic details etc. and the advertisements are displayed to the user using a push-based technique.  However, currently the user is not able to ”pull” more ads from a similar category of an already displayed ad.

Disclosed is a method and system for displaying on-demand advertisements associated with a similar product category of a currently displayed advertisement.

The method and system consists of three stages:

1)    Offline preprocessing to categorize the advertisements:  Each advertisement in the system are categorized into two or more categories.  The categories are organized in a hierarchical fashion.  Fig. 1 illustrates an example of a parent-child hierarchy for categorization of advertisements.  The categories at the top of the hierarchy are coarse-grained and moving down the hierarchy the categories are fine grained.  For example, “automobiles” will be a coarser category and a vendor specific hybrid car may be a fine-grained category. 

Figure 1

2)    Fig. 2 illustrates the second stage wherein the advertisements are displayed online along with a “Show similar advertisements” link.  Fig. 2 illustrates an example wherein an advertisement is displayed to the user along with a li...