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Method of Offering Personalized Advertisements by Manipulation of Media Layers of Advertisements

IP.com Disclosure Number: IPCOM000213197D
Publication Date: 2011-Dec-08
Document File: 2 page(s) / 16K

Publishing Venue

The IP.com Prior Art Database

Related People

Allie K Watfa: INVENTOR [+3]

Abstract

A method of offering personalized advertisements by manipulation of media layers of advertisements is disclosed. Display advertisements are rendered based on interest of users which make the advertisements more personalized and appealing to users. The interest of users is integrated with each layer of the display advertisement which increases revenue of clicks, relevance of clicks and Click-Through-Rate (CTR).

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Method of Offering Personalized Advertisements by Manipulation of Media Layers of Advertisements

Abstract

A method of offering personalized advertisements by manipulation of media layers of advertisements is disclosed.  Display advertisements are rendered based on interest of users which make the advertisements more personalized and appealing to users.  The interest of users is integrated with each layer of the display advertisement which increases revenue of clicks, relevance of clicks and Click-Through-Rate (CTR).

Description

Typically, display advertisements are rendered on many websites based on geo location and profile of a user.  As the display advertisements are based on geo location and profile of the user, there might be situations where display advertisements are not relevant to the user. This may result in loss of revenues. Therefore, if the advertisements are displayed with relevancy and personalization, the user may be more interested in an advertised product which in turn may increase the revenue.

Disclosed is a method of offering personalized advertisements by manipulation of media layers of advertisements.  The media layers of a display advertisement include visual (video), audio, text display and clickable link.  The media layers are independent from each other such that each media layer may be changed without disturbing other media layers.  The disclosed method brings intelligence to each media layer independently.  A behavioral pattern of users is identified and integrated with each media layer of the display advertisement.  The advertisements may be adapted with flexibility based on user behavior by dividing the display advertisement into different media layers.  A search engine may interact with an advertisement serving system to dynamically change contents of the advertisement according to interest of users.

The advertisement serving system may translate the language of audio in the advertisement or include multiple copies of audio...