Method and System for Advertising in Comment Fields of Web Pages
Publication Date: 2012-May-01
The IP.com Prior Art Database
AbstractA method and system for advertising in comment fields of web pages is disclosed.
A method and system for advertising in comment fields of web pages is disclosed.
Typically, most of the webpages have comment fields which are usually blank. Disclosed is a method and for displaying ads incorporating a comment field in the webpage.
In an instance, advertisements may be displayed inside a comment field. For example, an advertisement related to a garment texture may be placed inside a comment field. In a scenario, shape and size of a comment field may be altered so as to appropriately fit the advertisement in the comment field. Similarly, design of the comment field may also be changed to provide a look and feel of a product/service being advertised in the comment field.
Consider an example, wherein an advertisement for a smart phone is displayed in a comment field. In order to make it appealing for end users, the shape and size of the comment field is altered to make it look like a screen of the smart phone. Therefore, during a normal course of browsing when a user types comments in the comment field, the user may give more attention to the advertisement of the smart phone.
Thus, the method and system utilizes comment fields which are usually blank for displaying advertisements, thereby increasing the revenue for advertisement publishers.
Docket No. ID11-8219 Defensive Publication Yahoo!