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Method and System for Advertising in Comment Fields of Web Pages

IP.com Disclosure Number: IPCOM000217077D
Publication Date: 2012-May-01
Document File: 1 page(s) / 16K

Publishing Venue

The IP.com Prior Art Database

Related People

Manchiraju Srisakti Kalyanram: INVENTOR

Abstract

A method and system for advertising in comment fields of web pages is disclosed.

This text was extracted from a Microsoft Word document.
This is the abbreviated version, containing approximately 100% of the total text.

Method and System for Advertising in Comment Fields of Web Pages

A method and system for advertising in comment fields of web pages is disclosed.

 

Description

Typically, most of the webpages have comment fields which are usually blank.  Disclosed is a method and for displaying ads incorporating a comment field in the webpage. 

In an instance, advertisements may be displayed inside a comment field.  For example, an advertisement related to a garment texture may be placed inside a comment field.  In a scenario, shape and size of a comment field may be altered so as to appropriately fit the advertisement in the comment field.  Similarly, design of the comment field may also be changed to provide a look and feel of a product/service being advertised in the comment field.

Consider an example, wherein an advertisement for a smart phone is displayed in a comment field.  In order to make it appealing for end users, the shape and size of the comment field is altered to make it look like a screen of the smart phone.  Therefore, during a normal course of browsing when a user types comments in the comment field, the user may give more attention to the advertisement of the smart phone.  

Thus, the method and system utilizes comment fields which are usually blank for displaying advertisements, thereby increasing the revenue for advertisement publishers. 


Document headers and footers

Docket No. ID11-8219 Defensive Publication Yahoo!