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Method and System for Displaying Advertisements on a Web Page for Short Time Duration

IP.com Disclosure Number: IPCOM000217117D
Publication Date: 2012-May-03
Document File: 1 page(s) / 27K

Publishing Venue

The IP.com Prior Art Database

Related People

Rick Banerjee: INVENTOR

Abstract

A method and system for displaying advertisements on a web page for short time duration is disclosed. The method and system disclosed herein impacts more viewers of the web page.

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This is the abbreviated version, containing approximately 100% of the total text.

Method and System for Displaying Advertisements on a Web Page for Short Time Duration

Abstract

A method and system for displaying advertisements on a web page for short time duration is disclosed.  The method and system disclosed herein impacts more viewers of the web page.

Description

Disclosed is a method and system for displaying advertisements on a web page for short time duration.  A display advertisement randomly appears on the web page and fades out after a short time duration of few seconds or minutes.  If the display advertisement appears on a web page which is completely without advertisements, the display advertisement may be immediately perceived by a viewer.  The viewer’s attention is immediately drawn towards the display advertisement which has a greater impact on the viewer.  Here, the display advertisement appears on the web page for a while and disappears after making an impression on the viewer.  There is less chances of the viewer ignoring the display advertisement when compared to an advertisement which loads along with the web page.

Thus, the disclosed method and system preserves design of the web page due to absence of permanent advertisements on the web page.  The disclosed method and system of displaying advertisements impacts more on viewers of the web page.


Document headers and footers

Docket No. ID12-8274 Defensive Publication Yahoo!

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