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Method to Enhance Up Sell and Cross Sell Suggestions Using Shipping Metrics

IP.com Disclosure Number: IPCOM000218027D
Publication Date: 2012-May-15
Document File: 1 page(s) / 19K

Publishing Venue

The IP.com Prior Art Database

Abstract

Disclosed is a method to use knowledge of products currently being shipped, as well as the methods by which they are shipped, to make informed decisions for up sell and cross sell suggestions. The method improves current up sell and cross sell suggestion algorithms through the application of shipping metrics.

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Method to Enhance Up Sell and Cross Sell Suggestions Using Shipping Metrics

Up selling and cross selling are used by many retailers to increase their revenue and profit. Finding better suggestions is always of interest to these retailers.

Many companies have organized very complex systems for managing shipping and other warehouse logistics. At the time an order is placed, the company knows how it is to ship.

Disclosed is a method to use knowledge of the products currently being shipped, as well as the methods by which they are shipped, to make informed decisions for up sell and cross sell suggestions. The method improves current up sell and cross sell suggestion algorithms through the application of shipping metrics. The current shipping cost and packaging used to fulfill an order can be used as input to make these suggestions before the order is actually fulfilled. The weight and size of these items are used to make the decision between products with similar amounts of profit to keep the shipping cost minimal. In addition, the added cost of products that will not fit into boxes already predicted to be used can be used to differentiate suggestions.

Use Case:


An item uses the S5 box because of the product size of 18" x 12" x 8". The 22.25" x


18.25" x 12.25" box is determined to have a certain amount of free space when allowing for packing materials. The maximum shipping weight for that package without changing the shipping cost is eight (8) pounds and the item, p...