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Providing Content to a User Utilizing a Mood of The User

IP.com Disclosure Number: IPCOM000219179D
Publication Date: 2012-Jun-25
Document File: 19 page(s) / 2M

Publishing Venue

The IP.com Prior Art Database

Abstract

A system, method, and computer program product are provided for providing content to a user utilizing a mood of the user. In use, data associated with a mood of a user is identified. Additionally, the mood of the user is determined, based on the data. Further, content is provided to the user, utilizing the mood of the user.

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SYSTEM, METHOD, AND COMPUTER PROGRAM FOR PROVIDING CONTENT TO A USER UTILIZING A MOOD OF THE USER

Field of the Invention

[0001]           The present invention relates to providing content, and more particularly to providing content to a user utilizing a mood of the user.

Background

[0002]           Advertising is a prominent source of revenue for online content providers.  For example, advertising is presented in conjunction with Internet search results, web page content, etc.   Unfortunately, conventional methods for increasing the relevance of such advertising have exhibited various limitations. 

[0003]           For example, users accessing online content may be in a particular mood while accessing such content.  However, current advertising processes fail to address the mood of the user while providing advertising content to the user.  There is thus a need for addressing these and/or other issues associated with the prior art.

SUMMARY

[0004]           A system, method, and computer program product are provided for providing content to a user utilizing a mood of the user.  In use, data associated with a mood of a user is identified.  Additionally, the mood of the user is determined, based on the data.  Further, content is provided to the user, utilizing the mood of the user.

Brief Description of the Drawings

[0005]           Figure 1 illustrates a network architecture, in accordance with one possible embodiment. 

[0006]           Figure 2 illustrates an exemplary system, in accordance with one embodiment.

[0007]           Figure 3 illustrates a method for providing content to a user utilizing a mood of the user, in accordance with one embodiment.

[0008]           Figure 4 illustrates attributes of users, in accordance with one embodiment.

[0009]           Figure 5 illustrates results of users clinking on an advertisement, in accordance with one embodiment.

[0010]           Figure 6 illustrates a method for personalizing advertising based on a user’s mood, in accordance with one embodiment.


Detailed Description

[0011]           Figure 1 illustrates a network architecture 100, in accordance with one possible embodiment.  As shown, at least one network 102 is provided.  In the context of the present network architecture 100, the network 102 may take any form including, but not limited to a telecommunications network, a local area network (LAN), a wireless network, a wide area network (WAN) such as the Internet, peer-to-peer network, cable network, etc.  While only one network is shown, it should be understood that two or more similar or different networks 102 may be provided. 

[0012]           Coupled to the network 102 is a plurality of devices.  For example, a server computer 104 and an end user computer 106 may be coupled to the network 102 for communication purposes.  Such end user computer 106 may include a desktop computer, lap-top computer, and/or any other type of logic.  Still yet, various other devices may be coupled to the network 102 including a personal dig...