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Method for Using a Client Advocate for Representing Client Interests

IP.com Disclosure Number: IPCOM000219814D
Publication Date: 2012-Jul-17
Document File: 1 page(s) / 19K

Publishing Venue

The IP.com Prior Art Database

Abstract

A method for using a client advocate for representing client interests is disclosed. The method involves using the client advocate for processes related to managing client relationships.

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Method for Using a Client Advocate for Representing Client Interests

Various challenges exist within organizations with regard to client relationships such as, but not limited to, conflicting goals and reward systems for client executives, poorly designed internal collaboration and motivational systems, excessive focus on internal processes, lack of focus on client goals, internal silos and excessive reliance on email and ad hoc relationships.

Disclosed is a method for using a client advocate for representing client interests. The client advocate can have a formal client advocate role within processes related to managing client relationships.

In a scenario, the client advocate is responsible for representing client interests. The client advocate can have one or more responsibilities for representing client interests such as, but not limited to, asking questions as a client, forcing collaboration across internal silos, challenging assumptions and working in parallel with client executives. For example, the client advocate asking a question as a client can ask - how does the solution help me (as the client) accomplish my aspirations? Alternately, when forcing collaboration across internal silos the client advocate can ask - whether we are acting as an entity?

In a scenario, the method can be implemented as part of a client advocate program with focus on people, culture and tools. In accordance with the scenario, the people selected could have one or more character...