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Method of Analyzing, Associating and Measuring Social Share Metrics for a Display Campaign

IP.com Disclosure Number: IPCOM000221911D
Publication Date: 2012-Sep-17
Document File: 2 page(s) / 29K

Publishing Venue

The IP.com Prior Art Database

Related People

Supreeth Hosur Nagesh Rao: INVENTOR

Abstract

A method for analyzing, associating and measuring social share metrics for a display advertisement campaign is disclosed.

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Method of Analyzing, Associating and Measuring Social Share Metrics for a Display Campaign

Abstract

A method for analyzing, associating and measuring social share metrics for a display advertisement campaign is disclosed. 

Description

Disclosed is a method for analyzing, associating and measuring social share metrics for a display advertisement campaign.  The method provides a novel index based on social sharing to measure effectiveness of a display advertisement campaign.

The method provides a novel index based on social sharing to measure effectiveness of a display advertisement campaign.  Accordingly, any sharing activity associated with the landing page of the display advertisement campaign is utilized to compute the social sharing index.  The landing page of the display advertisement campaign may be a page associated with the display advertisement campaign on any popular social networking website.  Any sharing activity such as liking, commenting, reposting, replying, retweeting or the like are used to compute the social sharing index, regardless of the positive or negative nature of the activity.  However, the positive or negative factor may be accounted for in the computed social sharing index.

In accordance with the method, the social sharing index (SLi) is calculated as a function of social sharing activities (Zi), number of advertisement views on the landing page (Xi) and a function [f(k)] of various factors involved in targeting advertisements to a user.  (Zi) is the sum of total number of all activities associated with the display advertisement campaign’s landing page.  (Xi) is the total number of advertisement views associated with the landing page.  [f(k)] is a function on set of all factors associated with targeting an advertisement to a user such as behavioral segments that users belong to, location information of users, demographic characteristics, technographic characteristics like browser, device, bandwidth, etc.  Thus, the social sharing index (SLi...