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Method and System for Developing Targeting Products

IP.com Disclosure Number: IPCOM000222496D
Publication Date: 2012-Oct-11
Document File: 4 page(s) / 73K

Publishing Venue

The IP.com Prior Art Database

Related People

Vinay Mishra: INVENTOR [+3]

Abstract

A method and system for developing new targeting products is disclosed. The method and system provides a common platform for developing targeting products.

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Method and System for Developing Targeting Products

Abstract

A method and system for developing new targeting products is disclosed.  The method and system provides a common platform for developing targeting products.

Description

Disclosed is a method and system for developing new targeting products.  The method and system provides a common platform for developing targeting products.

The common platform as disclosed herein includes a User interface (UI) and Application Programming Interfaces (APIs) for advertisers and publishers to manage their segments.  UIs and APIs are also used for managing and configuring the common platform.  A reporting and forecasting module of the common platform provides insights into performance and reach of the segments.  Further, the platform also includes a grid processing module which is a major component that processes daily events and user data at regular intervals.  The grid processing module creates user records for managing user related data.  The common platform also includes a near real time processing module that processes events as they take place and update the user data in case there are any changes.  The platform further includes serve time module and monitoring/data quality module. 

The grid processing module includes one or more components such as, scoring pipeline, online training pipeline and offline training pipeline.  The scoring pipeline is responsible for processing events and qualifying users into segments.  In order to keep track of the users, the scoring pipeline generates user records.  User record (UserRecord) is a data object wherein all the activities and attributes of a user are collected.  User record is standardized and is usable across all the components of the platform as illustrated in fig....