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Context-based Television Advertisements

IP.com Disclosure Number: IPCOM000225131D
Publication Date: 2013-Jan-25

Publishing Venue

The IP.com Prior Art Database

Abstract

Disclosed herein is a concept through which relevant context based advertisements are displayed to the viewer. Also it provides an accurate viewership rate, by providing the exact time spent by each viewer category, as well as, the total number of viewers, who have watched an advertisement.

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Context-based Television Advertisements

Background

Advertisements currently broadcasted, do not consider the context, nor the interest of the viewers. Thus we have a situation wherein many advertisements, which are irrelevant to the end-viewers, are show cased to them. This approach causes lots of issues, such as

TV Channels waste the precious airtime in providing advertisement, which are not relevant


1.

to the viewer


Viewers keep flipping channels, so as to avoid watching irrelevant advertisements


2.

Some relevant advertisements are missed by the end-viewer.


3.

Merchants and Retailers are not getting the value for money that they have invested in.


4.

Presently, Television Advertisements do not consider the viewer context. For example consider a scenario where an advertisement related to Alcohol being broadcasted while the whole family including children are watching the Television.

Considering the fact that the Alcohol related advertisement is not relevant to the current context of children watching the Television, the Advertisement might be irrelevant and may not yield expected viewer-ship.

Drawbacks

Current approaches do not have an option of playing advertisement based on user relevance.


1.

No value for money to advertisers as wrong audience is targeted Currently, retailers / merchandisers do not get the viewer-ship rate. nor do they get the total amount of time spent by a viewer, on watching an advertisement.

Current approaches make use of sampling, wherein a sample target of viewers's preferences are recorded and then extrapolated to get a count of audience.

Upon using the proposed concept, the Television Advertisements would be context aware and in the time slot where an advertisement of category "beverage" to be played, a relevant advertisement of category "whitegoods" is being played.

Advantages

The above stated drawbacks could be avoided if context based advertisements, suited for


1.

client's interest (at that instance of time), are broadcasted. The retailers / merchandisers get the exact viewer-ship count


2.

Business Intelligence could be carried out on the obtained viewer-ship results.


3.

Description

The concept described herein allows broadcasting advertisements which are relevant to the end-user only. This is achieved using the following methodology.

All advertisements are broadcasted to the end-user, at the start of the day, are delivered to


1.

user , say 12:01 am.

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2.

The advertisements reside in the set-top box of the TV Whenever the TV viewer watches any program, at a particular time-slot, on a given channel, the set-top box ensures that the right advertisement is played by considering the context.

The methodology is explained below with following points:


1) Advertisement will be downloaded by set top box at the beginning of the day.


2) System (residing inside the Set top box) will receive inputs from various sources to gather user's interests and their current activities


3) Inputs inclu...