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Method and System for Automatically Distinguishing between Explored and Unexplored Search Results for a Query

IP.com Disclosure Number: IPCOM000226416D
Publication Date: 2013-Apr-03
Document File: 2 page(s) / 33K

Publishing Venue

The IP.com Prior Art Database

Related People

Purshotam Shah: INVENTOR [+3]

Abstract

A method and system for automatically distinguishing between explored and unexplored search results for a query is disclosed. The method and system automatically tracks and identifies new high-rank unexplored search results among explored search results for a search query that has already been executed by a signed-in user to view the explored search results. The unexplored search results are displayed on the search result web page such that the unexplored search results are distinguished from the explored search results so that they catch the attention of the user.

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Method and System for Automatically Distinguishing between Explored and Unexplored Search Results for a Query

Abstract

A method and system for automatically distinguishing between explored and unexplored search results for a query is disclosed.  The method and system automatically tracks and identifies new high-rank unexplored search results among explored search results for a search query that has already been executed by a signed-in user to view the explored search results.  The unexplored search results are displayed on the search result web page such that the unexplored search results are distinguished from the explored search results so that they catch the attention of the user.

Description

Currently for a search query, a signed-in user is shown a set of results based on the individual rank of a web page.  When the signed-in user clicks a search result, a browser or a search engine stores the information that the search result has been visited for the search query by the signed-in user.  Typically, the browser or the search engine distinguishes between web pages that are visited from the ones that are not visited by changing the color of the hyperlinks.  However, a new web page can make a way to the first page due to trending and rise in the rank of the new web page.  When the user searches for the same search query later in time, the user may not be able to visually distinguish the newly high-ranked web page from search results visited earlier.

Disclosed is a method and system for automatically distinguishing between explored and unexplored search results for a query.  The explored search result is a search result that has appeared in the search results page that has been viewed by user for a search query.  Whether the user has viewed the search result page or not can be determined based on analyzing whether the user has clicked on the search result, previewed the search result, read a snippet of the search result etc.  The unexplored search result is a search result that has not been explored by the user for the same search query.  The unexplored search result appears for the same search query due to improvement of the rank of the search result.  This may be because of increase in the volume of the number of users visiting the se...