Browse Prior Art Database

Method and System for Adaptive Campaign Tagging based on Social Media Persona

IP.com Disclosure Number: IPCOM000227436D
Publication Date: 2013-May-08
Document File: 2 page(s) / 18K

Publishing Venue

The IP.com Prior Art Database

Abstract

A method and system for adaptive campaign tagging based on social media persona is disclosed.

This text was extracted from a PDF file.
This is the abbreviated version, containing approximately 51% of the total text.

Page 01 of 2

Method and System for Adaptive Campaign Tagging based on Social Media Persona

Typically, industries use special campaign tags attached to a query string of a target Uniform Resource Locator (URL) for tracking effectiveness of social media and other marketing activities. This URL represents a call to action, such as to register for an event or download a product. Once the URL has a set of campaign tags, the URL cannot be easily reused for other campaigns. For example, if the marketing campaign manager finds a URL that can be repurposed for a different marketing venue, the manager needs to unwind the URL from the old campaign tag set and associate the URL with the new campaign tag set. Further, current social media management applications enable users to attach campaign tags to URLs, but do not enable users to dynamically replace or dynamically customize the campaign tags with new URLs.

Disclosed is a method and system for adaptive campaign tagging based on social media persona. The method and system allows marketing managers to dynamically adapt a target URL for use in secondary marketing campaigns using social media and content management systems. The campaign process is improved by customizing the campaign based on the marketing manager's active social media persona. The method and system establishes custom campaign tags based on the target URL, campaign tags, URL shortener and marketing manager's social media persona.

The method and system determines if the target URL is final or a shortened version. If it does not resolve to a successful URL with web content and/or prompts the marketing manager to sign in, an alert is sent to the marketing manager to sign in and get the resolved URL or end the process. The resolved URL is set as a base URL. The base URL is checked if the base URL includes a query string. If a query string is detected in the base URL, then the base URL is checked for campaign tags on the query string. The campaign tags, if detected, are removed from the query string of the base URL. Thereafter, the...