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Advertisements in a Social Network

IP.com Disclosure Number: IPCOM000228164D
Publication Date: 2013-Jun-10
Document File: 2 page(s) / 111K

Publishing Venue

The IP.com Prior Art Database

Abstract

Buyers and Sellers are the two entities that always exists. A buyer gets connected to a seller or vice-versa by various means, more prominent ones are through middle agents(brokers/advertisements). The agents makes sure that the buyer gets connected to the seller in the economy. But, a few questions are to be addressed - Does the buyer get connected to the right seller or vice-versa? - How efficient are the transactions ? How satisfied are the entities? - How to maximize the probability of efficiency of such connections terms of time and cost ? - Is there any existing system or activity that can be leveraged for achieving the same? For any two entities (human beings) the degree of separation is said to be 6. In fact, this could be lesser when the parties are inter-connected via social media. In this this article, buyers and sellers are the entities connected via social network. This is the main theme which drives this solution to the problem.

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Advertisements in a Social Network

For any two entities (human beings) the degree of separation is said to be "6". In fact, this could be lesser when the parties are inter-connected via social media. In our problem, buyers and sellers are the entities connected via social network.

Entities interact within a social network via activities like discussions, two-way interactions etc, which we call as "conversations". The technique described herein proposes to process the content in these conversations to obtain the relevant information, to help minimize the gap between the buyers & sellers. The primary objective is to get the two entities connected with cost and time effectiveness.

A conversation started by a person in a social network is analyzed for relevant buyer / seller information. This information is used to dynamically generated advertisements. These advertisements are posted to the personal profile pages (or wall) of another entity who is identified to be involved in a relevant conversation.

Following diagram shows the flow of generating the advertisements dynamically from the conversations performed over the social network between friends.

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