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Method for Optimizing in-House Advertisements to Provide Increased Monetization

IP.com Disclosure Number: IPCOM000228204D
Publication Date: 2013-Jun-13
Document File: 1 page(s) / 14K

Publishing Venue

The IP.com Prior Art Database

Related People

Prasannakumar Jobigenahally Malleshaiah: INVENTOR

Abstract

A method is disclosed for optimizing in-house advertisements by creating user engaging in-house advertisements for most valuable pages of a website. The in-house advertisements are advertisements related to a publisher of the website. Additionally, the most valuable pages of a website bear advertisement impressions that sell through an advertisement platform of the website.

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Method for Optimizing in-House Advertisements to Provide Increased Monetization

Abstract

A method is disclosed for optimizing in-house advertisements by creating user engaging in-house advertisements for most valuable pages of a website.  The in-house advertisements are advertisements related to a publisher of the website.  Additionally, the most valuable pages of a website bear advertisement impressions that sell through an advertisement platform of the website.

Description

Disclosed is a method for optimizing in-house advertisements by creating user engaging in-house advertisements for most valuable pages of a website.  The in-house advertisements are advertisements related to a publisher of the website.  Additionally, the most valuable pages of a website bear advertisement impressions that sell through an advertisement platform of the website.

In accordance with the method, most profitable and revenue bearing pages of a website are identified.  Such pages may be identified by referring to guaranteed bookings of advertisements on an advertisement platform database.  Alternately, such pages may be identified by referring to guaranteed delivery solution such as double-click for publishers.

Thereafter, advertisements are created for such pages.  In an embodiment, the advertisements are created by using real time data.  The real time data may be incorporated in the advertisements using a dynamic advertisement creation system.  The advertisements are uploaded as in-hou...