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System and method for resolving Twitter handles

IP.com Disclosure Number: IPCOM000228626D
Publication Date: 2013-Jun-25
Document File: 2 page(s) / 120K

Publishing Venue

The IP.com Prior Art Database

Abstract

More and more enterprises today are using Social Network data for campaign management/ PR , customer targeting and customer understanding etc. A key challenge in all these systems is resolving twitter identity of users. This article explains proposed approach to identify twitter handles of users.

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System and method for resolving Twitter handles

Abstract:


More and more enterprises today are using Social Network data for campaign management/ PR , customer targeting and customer understanding etc.

A key challenge in all these systems is resolving twitter identity of users. This article explains proposed approach to identify twitter handles of users.

Problem Statement:


Given the twitter handle of a customer (called source customer), can we resolve the twitter handle of customer's with whom the source customer interacts with ?


- Set C and T created by initial pre-filtering based on location, specific interests, profile etc.


- Users/nodes in both C and T are part of their own respective communities (project community, reporting structure, follower community etc)

Proposed solution architecture

Figure 1 show proposed solution architecture of this approach. Following are the steps involved:

- Model customer-customer interaction as a graph - referred to as internal interaction network (edges between customers if they interact. Definition of interaction depends upon enterprise e.g. Telco->call network, Bank->writes a check, has a joint account etc)

- In Twitter we already have a follower, RT graph - referred to as external interaction network


- Filter internal and external interaction network based on source customer details. Resulting sub-graph referred to as R.

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- limit size of R by putting max-hop limit

Figure 1: Proposed Solution Architecture

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