Browse Prior Art Database

System and method for contextual priming of persona data

IP.com Disclosure Number: IPCOM000229395D
Publication Date: 2013-Jul-26
Document File: 2 page(s) / 17K

Publishing Venue

The IP.com Prior Art Database

Abstract

Disclosed are a system and method to facilitate contextual priming of persona data to enrich electronic (e.g., web-based) interactions. The concept provides relevant context for points of current or planned collaborations.

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System and method for contextual priming of persona data

Individuals interact with others across many conduits, such as business, social, other, sometimes electronically meeting contacts for the first time, or reconnecting with individuals after a long period. In these connection situations, additional information might be electronically available about some individuals that would assist others in understanding the context of interaction; however, a consistent, fast, and reliable method is not available for accessing this information.

The concept is a system and method to facilitate contextual priming of persona data to enrich electronic (e.g., web-based) interactions. The concept provides relevant context for points of current or planned collaborations.

The concept ascertains information related to a corpus of individuals in real time or asynchronously, wherein such information is biased by keywords such as those in the

subject or body field of an electronic meeting invitation. On behalf of the observer/meeting facilitator, for the purposes of providing contextual priming persona data, the system uses the ascertained information to:

1. Spider available information on said individuals (i.e.., meeting invitees/participants) relevant to the topic at hand, as well as general information available on the personas involved


2. Identify intersecting interests for said individuals

3. Contextually surface this information in ways that are useful for the observer/meeting facilitator (e.g., directly in a calendar invitation, through the act of right->click, in an eMeeting, etc.),

Example Embodiment:


User A, a sales engineer with Company X, schedules a meeting with User B and User C, the IT heads of sister universities, School 1 and School 2. The purpose of the meeting is for User A to convince both User B and User C that social software is a natural evolution for the Universities' administrative and management staff. After the

meeting, User B and User C are going to take a combined recommendation to the governing body, on the basis that this body oversees both sister Universities. User A is coming into the call cold; not having met User B or User C before. Even though it is important for User A to begin the meeting in a positive direction, the absence of data available for User B and User C has made this difficult. The absence of supporting or contextual information reduces the likelihood of User A making connections with User B and C that would ultimately help the sale.

With the invention, User A's chances of success are increased. Because this meeting

was scheduled in an electronic calendaring tool, the invention allows User A access to information about th...