Publication Date: 2013-Oct-27
The IP.com Prior Art Database
Page 01 of 5
combined with historical segments looked up from
combined with historical segments looked up from server
This invention addresses the need for a website to target customized offers to a specific visitor or group of visitors in the most flexible, efficient, and up-to-date fashion.
The content delivered to the viewer is organized in website personalization or "Communication" that encompasses a web site and a number of replacement elements. These elements can be text, images, and hyperlinks. A single element can have
multiple content choices that are determined by rules or not rules. This system works along with a number of servers that deliver the requested information back to the browser and, ultimately, to the user. The system executes the rules on the browser and sends the matching segments' requests to the server for resolution.
Furthermore, content is described within the context of Campaigns. Campaigns map audiences grouped in segments to configured communication instances, or Treatments.
Page 02 of 5
To implement the personalization process in a preferred embodiment:
1. When eluminate.js loads, it loads rules.js ,if the client is configured for MCrules.js
loads the client rules fil...