Browse Prior Art Database

Novethix™ HC200 Polymer

IP.com Disclosure Number: IPCOM000232420D
Publication Date: 2013-Nov-07

Publishing Venue

The IP.com Prior Art Database

Related People

Gordon Hsu: AUTHOR

Abstract

Novethix™ HC200 Polymer is a novel liquid polymeric associative thickener designed to thicken detersive systems (e.g., liquid laundry and dish washing detergents) with high degree of clarity and offer synergistic thickening effect with the presence of electrolytes

This text was extracted from a PDF file.
This is the abbreviated version, containing approximately 25% of the total text.

Page 01 of 24

Novethix™ HC200 Polymer

Thicken with Clarity

Dr. Gordon Hsu

The 33rd CCIA Annual Meeting

Ningbo, Zhejiang

November 9, 2013

1

© The Lubrizol Corporation 2013, all rights reserved


Page 02 of 24

Agenda


• Liquid Detergent Markets & Trends


• Novethix™ HC200 Polymer Introduction


• Associative Thickening Mechanism


• Viscosity, Clarity and pH of Mucilage


• Viscosity and Clarity as a Function of Surfactant Type


• Synergistic Thickening with Electrolytes


• Thickening Liquid Detergents with High/Low Surfactant Levels


• Detergency


• Summary

2

© The Lubrizol Corporation 2013, all rights reserved


Page 03 of 24

Liquid Detergent Markets

Retail Liquid Laundry Detergent

8,000

MM$

6,000

4,000

Source: Euromonitor 2013 CAGR: 2007 - 2012

2,000

0

APAC E. EU LATAM MEAI N. AM W. EU

CAGR: 16%

CAGR: 10%

Concentrated 2,506 175 314 57 6,769 2,861

Standard 1,582 212 369 77 79 2,120

Manual Dishwashing Retail value MM$

CAGR: 10%

CAGR: 9%

CAGR: 9%

CAGR: 0%


3.734


3.236

CAGR: 3%


1.785


1.566


1.176

Europe North America Asia Latin
America

 Middle East and Africa

Source: Euromonitor CAGR 2007-2012

Concentrates Growing in Popularity

3

© The Lubrizol Corporation 2013, all rights reserved


Page 04 of 24

Liquid Detergent Trends

3% 10%

5%

Europe
North America Asia Pacific Latin America M.E. Africa

14%

34%

38%

9%

934

35%

11%

41%

New Products in past 12 months

1,100

Liquid Laundry Detergents

Manual Dish Detergents

Sustainability

Concentrates, Eco-friendly, Natural ingredients

Concentrated products

New, intense scents

Hedonics: irresistible scents

Odor neutralization, Antibacterial

Health: gentle on hands

Consumer experience

Easy to use, Convenience

Health: antibacterial action

In use aesthetics: easy pouring, clear; visual appearance

Aesthetics: clear

Low dosage requirement

"Soaking action"

Performance & cost

Refillable packages

Stays longer on sponge

Economy formulations

Longer-lasting (value for money)

4

© The Lubrizol Corporation 2013, all rights reserved

Source: Mintel 2013


Page 05 of 24

Novethix™ HC200 Polymer

Efficient Novel Thickener with High Clarity


Meets your rheology needs for formulating crystal clear, liquid detergents


Replaces other rheology modifiers that have viscosity and compatibility issues


Compatible with broad surfactant systems and synergy with electrolytes


Capable of thickening the most difficult to thicken surfactant systems


Enables cold process with ease of use
Enhances formulating capability of Liquid Detergents


No compromise on viscosity and aesthetics.


Competitive advantage with crystal clear, non- stringing formulations.


Keeps both formulation and production costs down.

Customer Value

Consumer Value


Value for your money - thicker liquid detergents stay longer on the fabrics (better stain removal) or sponge (clean more dishes for less).


No stringiness product - you'll always have clean caps and no dirty or messy bottles

.


A bright, crystal clear product is a reassurance of a q...