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Method and System for Online Determination of User Frustration based on Mouse Tracking

IP.com Disclosure Number: IPCOM000233837D
Publication Date: 2013-Dec-24
Document File: 1 page(s) / 33K

Publishing Venue

The IP.com Prior Art Database

Related People

Vidhya Navalpakkam: INVENTOR [+2]

Abstract

A method and system for online determination of user frustration based on mouse tracking is disclosed. The method and system detects user struggle while browsing a webpage. The user’s mouse is tracked to identify mouse markers that are predictive of user frustration.

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Method and System for Online Determination of User Frustration based on Mouse Tracking

Abstract

A method and system for online determination of user frustration based on mouse tracking is disclosed.  The method and system detects user struggle while browsing a webpage.  The user’s mouse is tracked to identify mouse markers that are predictive of user frustration.

Description

Disclosed is a method and system for online determination of user frustration based on mouse tracking.  In this method a classifier is initially trained so that it records mouse-tracking metrics and provides a ground truth that is predictive of a user frustration while browsing a webpage.  During training, the classifier identifies mouse markers which help in predicting user’s frustration while browsing a webpage.  Subsequently, the mouse markers may be used to predict user frustration on new test pages, where the ground truth on user satisfaction is not available.  The ground truth may be determined based on a survey conducted on a subset of users.  For example, a subset of users may be asked to rate their browsing experience on a 5 point scale.  In this scale, a score of 1 indicates very unpleasant, a score of 2 for somewhat unpleasant, a score of 3 for neutral, a score of 4 for somewhat pleasant and a score of 5 for very pleasant.  

The mouse tracking metrics are obtained by logging events associated with mouse tracks on a webpage at intervals of every sub-second.  These logging events include, when the mouse enters or exits a page element of interest, the corresponding mouse position (x, y) relative to b...