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System and Method of Dynamic Survey based on Analysis Value Factors

IP.com Disclosure Number: IPCOM000233957D
Publication Date: 2014-Jan-06
Document File: 6 page(s) / 66K

Publishing Venue

The IP.com Prior Art Database

Abstract

Disclosed proposes a dynamic questionnaire technique based on the analysis value factor of question and sample. It intends to help user to efficiently collect high-quality data.

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System and Method of Dynamic Survey based on Analysis Value Factors

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 . Background
The questionnaire technique is a common and effective method of data collection, especially widely used in the field of market research. What to ask and how to ask questions are related to the quality of the data and the results of the analysis in the future. It will be changed due to different analytical purposes. Collected data, often also integrating with other data (such as transaction data, behavioral data, social media data, etc.) is used to do deep

                     In order to efficiently collect high-quality data, the research value of different questions and samples should be taken in consideration.

The present invention proposes a dynamic questionnaire technique based on the analysis value factor of question and sample

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only for special respondents

                                                          - insight analysis. Thus, with the changes in the external data, the questionnaire should also make the necessary adjustments. For example, the hotness tracking and trend from social media analysis should be reflected in the relevant survey, which would be of greater value to the analysis of survey data. On the other hand, the survey data from respondents with different identities and characteristics will be of different research and analysis value. In a word, some questions may be valuable for most respondents

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but a few questions

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1) Question Analysis Value Factor approach .

                               Which question to ask in what order depends on the question analysis value. By this approach, the research value of the questionnaire will be maximized, especially under the condition that respondents have limited time to answer questions.


2) Sample Analysis Value Factor approach. Which question to ask or not also depends on the research value of the current sample in the future analysis. By this approach, high-valuable samples will be identified to respond to special questions for future deep-insight research.


3) Dynamic Strategy of Analysis Value Factor. The factor will be adjusted with the survey progress and external relevant analysis result. Thus the research value of the questionnaire will be continuously optimized.

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 . Summary
The present invention proposes a dynamic questionnaire technique based on the analysis value factor of question and sample.

The research value of questionnaire will be maximized by Question Analysis Value Factor approach, Sample Analysis Value Factor

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approach and Dynamic Strategy of Analysis Value Factor.

The system includes the following functions:

1) Question Analysis Value Factor Definition, Question Group Definition and Application Strategy. The Analysis Value Factor will be one built-in quantitative attribute of question object, used to compare the research value to different questions. Question group is a set of questions of same or similar research category. Also some application strategy will be proposed based on this approach.

2) Sample Analysis Value Factor Definition, Sample V...