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Method and System for Detecting Eye Vector for an Advertisement using a Wearable Glass

IP.com Disclosure Number: IPCOM000234066D
Publication Date: 2014-Jan-09
Document File: 3 page(s) / 236K

Publishing Venue

The IP.com Prior Art Database

Related People

Jon Kilroy: INVENTOR [+4]

Abstract

A method and system is disclosed for detecting eye vector for an advertisement using a wearable glass. The method and system detects a manner in which a user observes an advertisement through the wearable glass, collects relevant vector information and provides additional information to the user related to the advertisement.

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Method and System for Detecting Eye Vector for an Advertisement using a Wearable Glass

Abstract

A method and system is disclosed for detecting eye vector for an advertisement using a wearable glass.  The method and system detects a manner in which a user observes an advertisement through the wearable glass, collects relevant vector information and provides additional information to the user related to the advertisement.

Description

Disclosed is a method and system for detecting eye vector for an advertisement using a wearable glass.  The method and system utilizes the wearable glass that includes an embedded mobile device to track eyes of a user and collects information such as advertisement statistics for billing and analytics purposes.

The method and system enables mapping of a physical real life entity such as, but not limited to, a magazine advertisement with a digital entity such as, but not limited to an online advertisement and a product.  Thereafter, an event such as, advertisement statistics is generated and sent to a server to be consumed by a data pipeline.

For example, with a wearable glass such as Google glass*, the system utilizes geo location and determines the user’s interest.  The system tracks the user’s eyes to track where the user is looking and displays relevant information regarding a product.  Additionally, a physical impression associated with an advertisement is detected and relevant event is determined.  The relevant event is then sent to the server for further processing.  This way, the method and system combines the real world entity with the online information to capture the user’s interest and provides the benefit of online content to the user.

In an exemplary scenario, the user is reading a magazine as shown in fig.1.  The magazine contains an advertisement with a Quick Response (QR) code.  The QR code is used for identification to detect the advertisement and information associated with the advertisement.  

Figure 1

As shown in fig. 1, the user utilizes the wearable glass to look at the magazine advertisement in response to which the glass determines some parameters.  The parameters correspond to, but are not limited to, duration of looking at the advertisement, frequency of looking, portions of interest in the advertisement and actions performed after viewing the advertisement.  The system maps the user’s eyeball and concentration to that of the adve...