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Method and system for smart degradation for promotional precision

IP.com Disclosure Number: IPCOM000234545D
Publication Date: 2014-Jan-17
Document File: 2 page(s) / 93K

Publishing Venue

The IP.com Prior Art Database

Abstract

Disclosed is a method and system for smart degradation of promotional precision. The method and system keep eCommerce systems performing at high volume while offering some marketing and promotional targeting to help increase sales.

This text was extracted from a PDF file.
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Page 01 of 2

Method and system for smart degradation for promotional precision

When eCommerce sites anticipate peak periods , it is often necessary to accommodate the volume by optimizing the infrastructure in advance. One strategy to ensure satisfactory system performance is to remove all high-performing processing tasks. The typical culprit of slow processing is running costly e-marketing campaigns. Often, eCommerce companies turn off marketing and some promotional capabilities that require a heavy processing load. This helps the site perform, but obviously hinders sales. This is even a larger problem because retailers optimize performance of the site (i.e., remove e-marketing campaigns) a

week or more before a critical day event. This results in poor promotional targeting for this elapsed period.

Another problem is having spontaneous splash sales. Sometimes vendors offer a spontaneous discount on a regular day that spurs enough traffic to take the web site down because it is not optimized accordingly.

The novel contribution is a method and system for smart degradation of promotional precision. The method and system keep eCommerce systems performing at high volume while offering some marketing and promotional targeting to help increase sales. It also helps retailers market better to key customers.

The evaluation mechanism is a decision-making component that determines system state, customer state, and a weighing of promotional content value. The system determines:


• Who the customer is


• If the eCommerce company needs to spend more system resources to try to acquire a sale


• How busy the underlying system is


• Whether complex calculations can be afforded


• What calculation options current system load has been given (non, some, all)

The method and system create a smart layer between the visualizat...