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Universal POP (Point-of-Purchase) – Display and Packaging Solution

IP.com Disclosure Number: IPCOM000235048D
Publication Date: 2014-Feb-25
Document File: 2 page(s) / 463K

Publishing Venue

The IP.com Prior Art Database

Abstract

KDI historically has shipped POP “Try Me” displays in separate packaging from products, in bulky packaging with a lot of “air.” Each POP display would be unique for each product. In an effort to streamline packaging while ensuring simplicity for retailers when they set up the displays, a solution was called for to reduce shipping expenses, be simple for retailers to set-up and be available for different product lines.

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Page 01 of 2

Invention Disclosure

February 7, 2014

Title

Universal POP (Point-of-Purchase) - Display and Packaging Solution

Inventor

Hunter Morris

Background of the Invention

KDI historically has shipped POP "Try Me" displays in separate packaging from products, in bulky packaging with a lot of "air." Each POP display would be unique for each product. In an effort to streamline packaging while ensuring simplicity for retailers when they set up the displays, a solution was called for to reduce shipping expenses, be simple for retailers to set-up and be available for different product lines.

Description of the Invention

A wedge-shaped POP display that when paired with another wedge-shaped POP display form a box that can be placed in a standard shipping package with a carton of six Boogie Board™ displays with minimal need for additional packaging. Each "Universal POP" wedge can hold Boogie Board devices and, when inverted, forms an angled surface where a "Try Me" demo Boogie Board can be mounted for consumer use. Since the "Demo Wedge" is the same structure as the "Tray," the "Demo Wedge" allows us the efficiencies of scale in ordering quantities - multiplied by a minimum of two products and possibly 3 (Original, Jot 8.5, Jot 4.5).

KDI CONFIDENTIAL INFORMATION 1 OF 1


Page 02 of 2

HEADER CARD (can be any height)

ATTACHED WITH TABS

THIS DESIGN IS THE PROPERTY OF KENT DISPLAYS INCORPORATED, THE INFORMATION AND KNOW-HOW HEREIN MAY NOT BE USED, NOR MAY THE DRAWINGS BE REPRODUCED,...