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Map traverse path and destination based targeted and competitive promotions

IP.com Disclosure Number: IPCOM000235825D
Publication Date: 2014-Mar-26
Document File: 2 page(s) / 136K

Publishing Venue

The IP.com Prior Art Database

Abstract

Notifying targeted customers is the key factor that determines the effectiveness of any promotion. This is true for any industry including commerce, tourism, healthcare, hotels etc. User searching for a given destination in Map is mostly going to traverse in that path. The traverse path will usually include lots of entities including stores, hotels, healthcare, housing projects etc that could potentially target/influence such users with their promotions. The technique proposed is to empower various entities to tag their promotions (filterable) on the map so as to influence users who are searching map for a given destination and path of which would potentially go through the entity which is promoting a product or a service.

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Map traverse path and destination based targeted and competitive promotions

The promoting entity could further leverage user details, purchase pattern etc through cookie on the client, account details etc to further target promotions for the contextual map user. Also, destination information will help promoting entities in further targeting the contextual user with specific promotions For example, destination of marriage hall could mean a potential prospect for stores selling gift items and similarly, user searching for destination of a new residential project will certainly provide opportunities for other project entities to showcase their promotion or competitive price. This will attract users to their project as his/her traverse path passes through their store/project location.

Look at the following example scenarios

1 . User searches the map for source = xyz to some electronic retail store say CROMA - This will provide opportunity for all electronic retailers in the traverse path to publish/attract users with their promotions. Promotion information can be made available or tagged on the map itself.


2. User searches the map for source = xyz to some target location = pqr. Also, user client cookie reveal that, user buying pattern has more inclinations to books. - This will provide opportunity for all book sellers who fall in his traverse path to target this user. Promotion information can be made available or tagged on the map itself.


3. User searches the map for source = xyz to some residential project @ kanakapura road - This will provide opportunity for all projects on kanakapura road to publish their promotions on the map so as to attract this customer who seem to have a specific known need. Promotion information can be made available or tagged on the map itself.


4. User searches the map for source = xyz to some tourist location outside the source city - This will provide opportunity for all hotels/r...