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A method/system for customer acquisition from social medias

IP.com Disclosure Number: IPCOM000236461D
Publication Date: 2014-Apr-29
Document File: 1 page(s) / 37K

Publishing Venue

The IP.com Prior Art Database

Abstract

The disclosure discloses a method/system for product managers to link product selling points to customer acquisition and interactively manage target customers to achieve precision marketing at scale.

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This is the abbreviated version, containing approximately 71% of the total text.

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A method

A method/

Large user involvement in social media inspires companies to find potential customers there. In general users dislike spam ads and some users may even complain, but they may buy when a selling really matches their needs. Therefore, corporate need to better understand the variety of needs and characteristics of social users and conduct precision marketing of their products.

However there are two main challenges:


1. How to precisely describe user portrait on social media and recommend suitable products and services


2. How to avoid negative consequence in social media selling

Existing approaches are either marketing to rough accurate segmentation, or require manual efforts to conduct personalized marketing, such as segmentation-based selling - e.g. online advertisement, and email, SMS.

The disclosure discloses a method/system for product managers to link product selling points to customer acquisition and interactively manage target customers to achieve precision marketing at scale.

The advantages include:

Empower precision marketing with the rich social media data

Facilitate product managers to discover product selling points around customer acquisition purpose


Find potential customers from social media and engage them in a large scale

A method/system for product managers to link product selling points to customer acquisition and interactively manage target customers to achieve precision marketing at scale, comprising the following steps

Step1. D...