Browse Prior Art Database

Technique for Intelligent Catalog-less, media based, real time shopping

IP.com Disclosure Number: IPCOM000236495D
Publication Date: 2014-Apr-30
Document File: 3 page(s) / 123K

Publishing Venue

The IP.com Prior Art Database

Abstract

1. Media based advertising in commerce is always more appealing than text based ads and promotions. 2. Every media contents including images, videos etc that we visualize in television or in internet contains multiple products that could potentially be sold or bought by the customers. 3. Technologies related to television commerce (also, called as tCommerce) is gaining more popularity with the availability of internet based, smart tv and content providers. 4. Numerous technologies are available (read - http://www.getelastic.com/t-commerce-11-innovations-to-watch/) which could display buyable items in a given image or video content. 5. In all of existing technologies, association of catalog is always static and the content provider has to define the catalog and content association. Also, association of vendor should be predefined with the catalog and the content in display.

This text was extracted from a PDF file.
This is the abbreviated version, containing approximately 53% of the total text.

Page 01 of 3

Technique for Intelligent Catalog-less, media based, real time shopping

1. Media based advertising in commerce is always more appealing than text based ads and promotions.

2. Every media contents including images, videos etc that we visualize in television or in internet contains multiple products that could potentially be sold or bought by the customers.

3. Technologies related to television commerce (also, called as tCommerce) is gaining more popularity with the availability of internet based, smart tv and content providers.

4. Numerous technologies are available (read - http://www.getelastic.com/t-commerce-11-innovations-to-watch/) which could display buyable items in a given image or video content.

5. In all of existing technologies, association of catalog is always static and the content provider has to define the catalog and content association. Also, association of vendor should be predefined with the catalog and the content in display.

Proposed solution is comprised of the following five sections .

1. Media (Video/image) source that is visualized by the user or buyer.

2. Media (Video/image) cropper to enable selection of interested portion of media that contains item that the user is interested in shopping.

3. An Intelligent Image processor that processes the image/video selection and arrive at a list of matching physical objects.

4. An intelligent configurator which enables user to define constraints and preferences around the physical objects that was arrived in step-3.


5. An intelligent eCommerce agent which will read through the product selections along with

1


Page 02 of 3

defined constraints and preferences to yield a set of eCommerce vendors who can actually

fulfill such orders.

The diagram given below should explain these pieces and integration between individual components in details.

Steps in referen...