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METHODS, SYSTEMS, AND MEDIA FOR PRESENTING TICKER CONTENT WITH VIDEO CONTENT

IP.com Disclosure Number: IPCOM000236569D
Publication Date: 2014-May-02

Publishing Venue

The IP.com Prior Art Database

Related People

Ruxandra Paun: AUTHOR

Abstract

Methods, systems, and media for presenting ticker content with video content are provided. In some embodiments, the method comprises: receiving, using a hardware processor, a request for ticker content associated with a video content item; receiving identifying information of the video content item; receiving user information associated with a user that caused the request for ticker content to be sent; generating the ticker content based on the identifying information of the video content item and the user information; and causing at least a portion of the ticker content to be presented in association with the video content item.

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METHODS, SYSTEMS, AND MEDIA FOR PRESENTING

TICKER CONTENT WITH VIDEO CONTENT

Technical Field

    The disclosed subject matter relates to methods, systems, and media for presenting ticker content with video content.

Background

    Increasing availability and demand for media content, such as videos, throughout social networks, blogs, and on mobile devices, has brought about new opportunities for advertisers to present advertisements to viewers of this media content. However, in some instances, traditional advertisements may not be appropriate where screen space is limited, such as on an embedded media player or on a screen of a mobile device. In such instances, the advertisements may disrupt the user's viewing experience by obscuring a portion of the video content being presented or delaying presentation of the video content.

    Accordingly, it is desirable to provide methods, systems, and media for presenting ticker content with video content.

Summary

    In accordance with various embodiments of the disclosed subject matter, methods, systems, and media for presenting ticker content with video content are provided.

    In accordance with some embodiments of the disclosed subject matter, a method for presenting ticker content is provided, the method comprising: receiving, using a hardware processor, a request for ticker content associated with a video content item; receiving identifying information of the video content item; receiving user information associated with a user that caused the request for ticker content to be sent; generating the ticker content based on the identifying information of the video content item and the user information; and causing at least a portion of the ticker content to be presented in association with the video content item.

    In accordance with some embodiments of the disclosed subject matter, a system for presenting ticker content is provided, the system comprising: a hardware processor that is

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configured to: receive a request for ticker content associated with a video content item; receive identifying information of the video content item; receive user information associated with a user that caused the request for ticker content to be sent; generate the ticker content based on the identifying information of the video content item and the user information; and cause at least a portion of the ticker content to be presented in association with the video content item.

    In accordance with some embodiments of the disclosed subject matter, a non-transitory computer-readable medium containing computer executable instructions that, when executed by a processor, cause the processor to perform a method for presenting ticker content is provided, the method comprising: receiving a request for ticker content associated with a video content item; receiving identifying information of the video content item; receiving user information associated with a user that caused the request for ticker content to be sent; generat...