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Advertisement prioritization based on location and travel/route information

IP.com Disclosure Number: IPCOM000236848D
Publication Date: 2014-May-19
Document File: 2 page(s) / 33K

Publishing Venue

The IP.com Prior Art Database

Abstract

Disclosed is a method for utilizing travel route information to prioritize advertisements from a pool of advertisers. The advertisements are presented to the user on any mobile or static device while travelling.

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Advertisement prioritization based on location and travel /

/route information

route information

Currently, advertising platforms are able to prioritize advertisements (ads) based on matching business and user profiles, known as targeted advertising. In some cases, the physical location can be combined with the user profile to further improve targeted ads. However, there are no current advertising platforms that are able to adequately target travelling users, despite there being a large amount of data surrounding travel and travel routing.

One technology receives location-based advertisements on a wireless device, acting as an advertisement priority system using a static location. This method does not offer any advantage to someone travelling along a specified route.

Further, location aware advertising is also described in existing art, whereby a server of advertiser information is paired with user location information and sent to a mobile device (phone).

Another current solution is a method for providing location-based advertising with route

information, such as transmit information, or by providing a taxi service to the business location. While this answers one potential problem, it does not answer the question of advertisement priority based on travel information while en route.

The novel solution is a method for utilizing travel route information to prioritize advertisements from a pool of advertisers. The route information can be obtained through various means such as web-based map applications, in-vehicle Global Positioning System (GPS), or any other existing GPS applications, especially those on mobile phones.

Prioritization is determined based on individual users, a pool of statistically similar users, or similar. For instance, users traveling more than five hours are likely to stop for food; therefore, the system gives priority to restaurant and fast food advertisements.

Travel route information is used so that advertisements are selected that are within a set di...