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Location aware pattern of activity based proactive advertisement delivery.

IP.com Disclosure Number: IPCOM000237208D
Publication Date: 2014-Jun-09
Document File: 2 page(s) / 85K

Publishing Venue

The IP.com Prior Art Database

Abstract

A system and method for location aware pattern of activity based proactive advertisement delivery is disclosed.

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Location aware pattern of activity based proactive advertisement delivery .

Disclosed is a system and method for location aware pattern of activity based proactive advertisement delivery.

While travelling, users often perform different actions on their mobile devices. Actions may include, for example, capturing photographs, sharing photos, using navigation systems, etc. These patterns of actions are captured, used, and may be shared. In an example embodiment, the patterns of actions for a location, are captured and may be provided along with other useful information to other different travelers. Thus user may use the information to plan in advance before arriving in the place.

Another example is a wedding or party application that is run frequently. Knowing those sites may be interesting for others planning a wedding. The system would have the ability to track not only when an applications starts (which could be tracked by the operating system (OS)) but also where the application uses some OS functions (like turning camera on which could also be tracked by OS). In addition, the application could provide information on internal sub-functions.

The Figure below depicts different user activities clustered based on location. The user's activities are captured on a historical basis. This identifies what activities are performed by different user in that location. In this example, the size of each circle depicts how many users have performed the activity.

Figure

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