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Method and System for Automatic Keyword Expansion through Machine Translation

IP.com Disclosure Number: IPCOM000237280D
Publication Date: 2014-Jun-11
Document File: 1 page(s) / 28K

Publishing Venue

The IP.com Prior Art Database

Related People

Jacob Tolar: INVENTOR [+4]

Abstract

A method and system is disclosed for automatic keyword expansion through machine translation. The system automatically expands search keywords for including similar keywords from other languages. The system enables advertisers to reach end users irrespective of the language of keywords or advertisements.

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Method and System for Automatic Keyword Expansion through Machine Translation

Abstract

A method and system is disclosed for automatic keyword expansion through machine translation.  The system automatically expands search keywords for including similar keywords from other languages.  The system enables advertisers to reach end users irrespective of the language of keywords or advertisements.

Description

A method and system is disclosed for automatic keyword expansion through machine translation.  The system automatically expands search keywords for including similar keywords from other languages.  The system enables advertisers to reach end users irrespective of the language of keywords or advertisements.

The system provides an option to the advertisers to opt-in for automatic language-based search keyword expansion.  Subsequently, when a user searches using a keywords in a first language, the system proactively expand the keywords to include similar keywords from other languages as well.  Accordingly, relevant advertisements across different languages are selected based on the keywords.  Thereafter, such advertisements are displayed to the user. Additionally, one or more advertisements from other languages may also be translated to the language understood by the user who conducted the search for better user experience.

Advantageously, the method and system enhances the advertiser experience significantly, and also potentially drive campaign performance up by allowing...