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Method and System for Advertisement Streaming using Gaze Tracking

IP.com Disclosure Number: IPCOM000237387D
Publication Date: 2014-Jun-16
Document File: 2 page(s) / 56K

Publishing Venue

The IP.com Prior Art Database

Abstract

A method and system is disclosed for streaming advertisements in a computing device based on interest of a user. The interest of the user is detected and measured using gaze tracking device.

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Method and System for Advertisement Streaming using Gaze Tracking

Disclosed is a method and system for streaming advertisements in computing devices including smart phones and other mobile devices like wearable glasses , hand held devices based on interest of a user. The interest of the user is detected and measured using gaze tracking device.

Fig. 1 illustrates an exemplary implementation of the method and system as disclosed herein.

Figure1

As illustrated in Fig. 1, a user is accessing a web browser in a computing device such as a smartphone in combination with a calibrated gaze tracking device such as

wearable glasses. The method and system begins streaming advertisements within a designated 'Ad Viewing' viewport on the computing device. Initially the stream consists of advertisements of different products and runs in a loop . Each advertisement stays in the viewport for a predefined amount of time . As the advertisements are streamed, the method and system tracks gaze of the user based on eyes movement of the user using a gaze tracking device. The method and system also determines fixation data from the gaze tracking device. Thereafter, a fixation threshold is determined using a combination of user context information. The user context information includes

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read/consume or write/interact, uniform resource identifier (URI) of the context object, tag information associated with the context object, and application category of the application currently in context. The fixation threshold is utilized for determining the interest of the user in a product related advertiseme...