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Method and System for Providing a Promotional Content as an Autocomplete Option on a Search Engine

IP.com Disclosure Number: IPCOM000237401D
Publication Date: 2014-Jun-17
Document File: 2 page(s) / 56K

Publishing Venue

The IP.com Prior Art Database

Related People

Ting-Liang Chou: INVENTOR [+3]

Abstract

A method and system is disclosed for providing a promotional content such as, but not limited to, a product name, a company website, and an offer, as an autocomplete option related to a particular keyword input on a search engine. The method and system extends the traditional Pay Per Click (PPC) business model and enables one or more service providers to bid for display of one or more promotional content as an autocomplete option on the search engine. Thereafter, the method and system displays the one or more promotional content as the autocomplete option in a particular order that is determined based on the result of the bid.

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Method and System for Providing a Promotional Content as an Autocomplete Option on a Search Engine

Abstract

A method and system is disclosed for providing a promotional content such as, but not limited to, a product name, a company website, and an offer, as an autocomplete option related to a particular keyword input on a search engine.  The method and system extends the traditional Pay Per Click (PPC) business model and enables one or more service providers to bid for display of one or more promotional content as an autocomplete option on the search engine.  Thereafter, the method and system displays the one or more promotional content as the autocomplete option in a particular order that is determined based on the result of the bid.

Description

Disclosed is a method and system for providing a promotional content such as, but not limited to, a product name, a company website, and an offer, as an autocomplete option on a search engine.  The method and system enables linking the display of the promotional content with a keyword input on the search engine.  For example, a website “ABC.com” can be linked to a keyword input such as, but not limited to, a, ab, abc, and website.

In accordance with an implementation, a service provider can bid for displaying a promotional content as an autocomplete option related to a particular keyword input on the search engine.  If the service provider wins the bid, the promotional content of the service provider can be displayed as an autocomplete option on the search engine.   Accordingly, wh...