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Method and System for Advertising Complementary Products by Utilizing a Recursive Approach

IP.com Disclosure Number: IPCOM000237437D
Publication Date: 2014-Jun-18
Document File: 4 page(s) / 428K

Publishing Venue

The IP.com Prior Art Database

Related People

Tom Sun: INVENTOR [+3]

Abstract

A method and system is disclosed for advertising complementary products by utilizing a recursive approach. The method and system displays advertisements for the complimentary products before a user purchases a product and then dynamically adapts the advertisements to be displayed based on a purchased product.

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Method and System for Advertising Complementary Products by Utilizing a Recursive Approach

Abstract

A method and system is disclosed for advertising complementary products by utilizing a recursive approach.  The method and system displays advertisements for the complimentary products before a user purchases a product and then dynamically adapts the advertisements to be displayed based on a purchased product.

Description

Disclosed is a method and system for advertising complementary products by utilizing a recursive approach.  The method and system utilizes the recursive approach, termed as waterfall, for displaying advertisements and avoids redundant display of the advertisements for a purchased product.  The approach is termed waterfall since a user’s interest for the purchased product reduces after the purchase and shifts to complementary products.  The recursive approach then displays advertisements for the complementary products.

The method and system creates a database of complementary products and determines if there is any expensive or long enduring product in the database such as, but not limited to, furniture, car, bicycle and vacuum cleaners.  The method includes a step of displaying advertisements of similar products when no purchase is made by the user.  Once the user purchases a product, it is determined whether the purchased product is expensive or long enduring.  If the purchased product is either expensive or long enduring, then advertisements related to similar products and complementary products are displayed from the database.  The method and system determines expensive or long enduring products and display advertisements of similar and complementary products when the product is not expensive or long enduring.

After purchasing the product, the user can regain interest in the product after a period of time, due to which the user searches about the purchased product once again. The method and system utilizes this search as a trigger signal for redisplaying advertisements for products similar to the purchased product.

In an exemplary scenario, the user is searching online for a bicycle as shown in fig. 1. 

Figure 1

The system then...