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A Method and System for Granularly Logging Location Data of a User

IP.com Disclosure Number: IPCOM000237441D
Publication Date: 2014-Jun-18
Document File: 2 page(s) / 30K

Publishing Venue

The IP.com Prior Art Database

Related People

Narayan Bhamidipati: INVENTOR

Abstract

A method and system is disclosed for granularly collecting a user’s location data and logging the location data at a coarser level due to privacy concerns of the user. The method and system identifies tags corresponding to the location the user is visiting and logs the granular location data along with the tags. The method and system ensures privacy of the user by choosing tags such that exact location of the user cannot be uniquely identified.

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A Method and System for Granularly Logging Location Data of a User

Abstract

A method and system is disclosed for granularly collecting a user’s location data and logging the location data at a coarser level due to privacy concerns of the user.  The method and system identifies tags corresponding to the location the user is visiting and logs the granular location data along with the tags.  The method and system ensures privacy of the user by choosing tags such that exact location of the user cannot be uniquely identified.

 

Description

Usually, a zip code is logged as location data of a user owing to privacy concerns.  For example, the location data of a user visiting an Indian restaurant in Sunnyvale can be extracted through the latitude / longitude of the GPS device being carried by the user.  However, the accurate latitude / longitude data cannot be stored owing to privacy concerns.  Thus, any commercial intent related to the preserved location data is lost by storing just the zip code of the location.

Disclosed is a method and system for granularly storing a user’s location data along with a tag corresponding to the location data.  The method and system preserves one or more entity address databases which are different databases for different types and granularities of entities such as, but not limited to, shopping, restaurants, and businesses.  Additionally, the method and system stores some tags or categories for each entity along with a latitude / longitude of the entity.

 In an exemplary embodiment, the method and system logs the zip code corresponding to the latitude / longitude of the location visited by the user.  Additionally, the method and system stores categories or tags for the entity that matches the stored latitude / longitude.  The m...