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Method and System for Automatically Choosing Advertisement Theme Color for Display on a Webpage

IP.com Disclosure Number: IPCOM000237450D
Publication Date: 2014-Jun-18
Document File: 2 page(s) / 106K

Publishing Venue

The IP.com Prior Art Database

Related People

Judy Lee: INVENTOR [+4]

Abstract

A method and system is disclosed for automatically choosing advertisement theme color for display on a webpage. The method and system automatically choose a best theme color for display of online advertisement in harmonic with background color of a webpage. Background color of a webpage is used as metadata for determining a best harmonic color for the advertisement that appears attractive to users. Harmonic colors are sets of two or more color relationships that are pleasing to the user’s eyes.

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Method and System for Automatically Choosing Advertisement Theme Color for Display on a Webpage

Abstract

A method and system is disclosed for automatically choosing advertisement theme color for display on a webpage.  The method and system automatically choose a best theme color for display of online advertisement in harmonic with background color of a webpage.  Background color of a webpage is used as metadata for determining a best harmonic color for the advertisement that appears attractive to users.  Harmonic colors are sets of two or more color relationships that are pleasing to the user’s eyes. 

Description

Disclosed is a method and system for automatically choosing advertisement theme color for display on a webpage.  The method and system automatically chooses a best theme color for display of online advertisement in harmonic with background color of a webpage.  Background color of a webpage is used as metadata for determining a best harmonic color for the advertisement that appears attractive to users.  Harmonic colors are sets of two or more color relationships that are pleasing to the user’s eyes. 

In accordance with the method and system, a set of harmonic colors models are pre-defined and stored in ad-servers.  Harmonic colors are defined and labeled in relation with the background colors of web pages.  Given a background color of a webpage, the method and system identifies a pre-defined harmonic color in relation with the background of the webpage...