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System and Method to discover and install applications related to a product at point of sale

IP.com Disclosure Number: IPCOM000237665D
Publication Date: 2014-Jul-02
Document File: 3 page(s) / 98K

Publishing Venue

The IP.com Prior Art Database

Abstract

Disclosed is a system that detects mobile applications related to products purchased in a point of sale (POS) transaction at a physical terminal. The system then offers means for immediate download and payment (if applicable) for the application.

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System and Method to discover and install applications related to a product at point of sale

Sometimes a product purchased at a physical store has associated mobile applications. The product vendor means for the application to be installed to enhance the user's experience and potentially make additional revenue. However, the user might not install the application on a mobile device, perhaps because the user does not know there is an application, forgets to install it, or cannot find it through searching a marketplace.

In a physical point of sale (POS) context, a better process is needed to discover applications related to a particular set of purchased products, present those options to a user, and optimize installation to streamline the user's experience.

Existing solutions apply to online checkout processes, because the user might be purchasing the product via the device on which the application can be downloaded, but none is related to a physical POS context.

The novel contribution is a system that detects mobile applications related to products purchased in a POS transaction. It leverages projection technology to cast an image of the mobile application (e.g., a "box" with image of the application) on the POS conveyer belt or equivalent purchase area. The system leverages Near Field Communication (NFC) technology to enable the customer to touch the area of the conveyer belt where the image has been cast to initiate an application install on the associated mobile device. The installation action may incur an additional charge via the POS transaction.

The system comprises two major parts: a detection and display component and a display area the features a physical foundation and a visual aids area.

During a POS purchase checkout, the customer interacts with the system through two typical workflows. (Figures 1 and 2) A sample display area is described in Figure 3.

Figure 1: Product Related Mobile Detect and Display Flow


1. Customer shops for product and brings it to a POS terminal
2. The Detection Component of the system reads the product's unique identifier.

This can be achieved through different ways:

A. NFC tag attached to product, which is removed during checkout

B. Store associate or customer scans the bar code on the product

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3. The Detection Component queries product information from a back-end database based identifier retrieved from step 2


4. The Display Component queries database to load display- related information

A. Visualization related data (e.g., hologram 3D model)


B. List of product linked mobile applications


C. Associated installation links

5. The Display Component notifies the display area to visualize mobile applications through the hologram

A. A list of free or paid applications

B. A list of application-related information is displayed (e.g., publisher, demo, price, etc.)

C. Each application's installation link is embedded into one of the NFC tags in the Display Area

6.1 Custom...