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Method for dynamic simplification of ordering process for repeating B2B users

IP.com Disclosure Number: IPCOM000237840D
Publication Date: 2014-Jul-16
Document File: 3 page(s) / 60K

Publishing Venue

The IP.com Prior Art Database

Abstract

Disclosed is a system that automatically modifies/simplifies the stages of the recurring ordering process for specific business-to-business (B2B) users without requiring the user’s input. The system reduces the number of steps required for submitting recurring product orders and significantly improves high-value customer satisfaction.

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Method for dynamic simplification of ordering process for repeating B2B users

Many business-to-business (B2B) purchases are repeating (e.g., office supplies, spare parts, food service orders, etc.). However, many users prefer not to pre-schedule common orders, and maintain some order flexibility to purchase product as needed. In addition, creating B2B carts can be time consuming, since carts can be rather large. Existing systems usually create recurring orders based on some user input. For instance, a user has to explicitly register for a recurring order or initiate quick checkout. Users are often reluctant to do so.

A customer shopping on the web has to go through multiple steps in order to receive

the order:


1. Browse for items and add to cart
2. Start checkout process
3. System has to reserve inventory
4. Customer has to pay to complete checkout
5. Cart is converted into an order
6. Order is scheduled and allocated to a shipping location
7. Shipment is created and sent to customer

The process is complex. At any point between Steps 5 and 7, there can be exceptions that prevent order fulfillment. A method is needed to simplify the reordering process for

B2B customers by reducing the number of required steps.

The novel contribution is a system that automatically modifies/simplifies the stages of the ordering process for specific B2B users without requiring the user's input. The system reduces the number of steps (in some cases from 7 to 0, in terms of customer interaction) and significantly improves high value customer satisfaction. This is applicable to any commerce channels such as web, kiosk, call center, mobile, and others.

The figure below demonstrates the steps a typical customer, who is reluctant to

explicitly sign up for recurring orders, takes while ordering a particular item. It also contains new components that significantly expedite the whole process by reducing number of steps.

The system has three components. These components have a pluggable architecture, in which customers can either replace a specific component or customize the component by adding custom rules.

1. Customer Segmentation Component. Each B2B customer is rated on a scale based on the customer's previous order history, total spent over past years, and other analytics. A company can define custom segmentation rules.

2. Cart Composition Component. Based on a customer's purchase history, customer rating, items of interest, and active promotions, the system can automatically det...