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Method and System for Injecting Content during a Dynamic Loading Timeslot

IP.com Disclosure Number: IPCOM000237911D
Publication Date: 2014-Jul-21
Document File: 2 page(s) / 172K

Publishing Venue

The IP.com Prior Art Database

Related People

Sonys Chan: INVENTOR [+3]

Abstract

Disclosed is a method and system for injecting content during a dynamic loading to keep a user occupied in the timeslot when an initial content is being loaded. The method and system provides a mechanism to show interesting questions, content, or advertisement to a user in order to utilize a waiting time for a requested data constructively.

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Method and System for Injecting Content during a Dynamic Loading Timeslot

Abstract

Disclosed is a method and system for injecting content during a dynamic loading to keep a user occupied in the timeslot when an initial content is being loaded.  The method and system provides a mechanism to show interesting questions, content, or advertisement to a user in order to utilize a waiting time for a requested data constructively.

Description

Disclosed is a method and system for injecting content during a dynamic loading to keep a user occupied in a timeslot when an initial content is being loaded.  The method and system is applied for asynchronous loading of content blocks.  The method and system displays a random content to the user before displaying data requested by the user.  As the user waits for the data to be loaded, the random content is displayed in a loading position and during a timeslot wherein the random content is highly noticeable.  The random content can be one of, but not limited to, personalized topics, trending now, knowledge Q&A, coupons, and advertisements.  In addition to displaying the content during the timeslot, the method and system may display a spinner to indicate that the requested data is loading.  Once the user requested data is loaded, it appends or replaces the random content.

In a scenario, the method and system avoids a page reload by dynamically loading search results in a search requested by the user to improve user experience.  Here, th...