AUTO DEMO MODE FOR RETAIL DEVICES
Publication Date: 2014-Jul-28
The IP.com Prior Art Database
Josh Woodward: AUTHOR [+2]
AbstractAn automatic demonstration mode (hereinafter “auto demo mode”) to operate a consumer electronic device (e.g., when presented on retail store shelves) is provided. When the device is turned on, ownership of a device is detected and a time threshold is introduced based on the ownership status of the device. The device runs in a regular operating system mode if the system has detected an owner and the time threshold is not exceeded. Otherwise, the device runs in the demo mode.
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AUTO DEMO MODE FOR RETAIL DEVICES
An automatic demonstration mode (hereinafter "auto demo mode") to operate a consumer electronic device (e.g., when presented on retail store shelves) is provided. When the device is turned on, ownership of a device is detected and a time threshold is introduced based on the ownership status of the device. The device runs in a regular operating system mode if the system has detected an owner and the time threshold is not exceeded. Otherwise, the device runs in the demo mode.
The auto demo mode method and system to operate a consumer electronic device when in retail store shelves can be used as part of the factory shipping image (FSI) code of the operating system of the device. The method and system have minimum overhead and rely minimally on retail store staff interaction, to guarantee setting the device in the appropriate demo mode. Thus, a customer is provided with an enhanced in store experience using the device in demo mode.
As illustrated in FIG. 1, a laptop device 110 is an example device in which the auto demo mode can be employed. However, the auto demo mode may be applied to any consumer device that requires an in store demo mode, for example TVs, phones, laptops, desktops, printers or tablets. In this regard, FIG.1 shows examples of consumer electronics devices, such as a printer 102, a personal digital assistant 104, a television 106, a smart phone 108, a laptop 110 or a desktop 112.
Employees at retail stores generally have to configure demonstration devices in stores periodically, in some incidents on a weekly basis. This can be a burdensome task for retail store staff. For example, retail store staff may have no experience with new products, and training the staff to activate a demo mode is inefficient. The instructions to configure the consumer electronic device can be complex, and may differ from one version to another within the same device.
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Configurations can differ more from device to device, and even more from manufacturer to manufacturer. In some cases, consumer electronic devices are simply powered ON and left on the shelf without enabling any demo mode. In each of the above cases, this may lead to a poor customer experience and hence depressed sales.
A common practice when consumer electronics are displayed on shelves of retail stores is for retail store staff to configure the devices in kiosk mode or in caps mode. This allows customers to experience the devices before making a buying decision. One issue is how, as a manufacturer, to configure the device into a proper demo mode. One practice is to provide retail stores with a demo mode package and to deliver the package as a software product to the retail store. Typically, software products to configure a device into a demo mode are not a one-step procedure. Most manufacturers of consumer products ship CDs or USBs with their devices.
 Retail sto...