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CHANNEL PROMOTION COMPANION TO IN-STREAM VIDEO ADVERTISEMENT

IP.com Disclosure Number: IPCOM000238039D
Publication Date: 2014-Jul-28

Publishing Venue

The IP.com Prior Art Database

Abstract

A method, executed on a processor, for serving enhancing a video with a companion content segment, includes receiving an identity of a video for display; extracting information from the video; creating one or more content elements; dynamically creating the companion content segment from the one or more content elements; and displaying the companion content segment in conjunction with the display of the video.

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CHANNEL PROMOTION COMPANION TO IN-STREAM VIDEO ADVERTISEMENT

Background

    Online resources such as Internet Web pages provide opportunities for companies to market their products and services and to build brand awareness. These opportunities may be met when a company succeeds in getting information about its products and services posted on the Web pages. An example of such a Web page is one that displays search results returned as a result of a query submitted by a Web site visitor. Along with the displayed search results, the search results Web page also may display content segments that the company has produced to publicize its products and services.

Detailed Description

    Online resources such as Web pages provide opportunities for companies to market, promote, and advertise their products and services and to build brand awareness. These opportunities may be met when a company succeeds in getting information about its products and services posted on the Web pages. An example of such a Web page is one that displays search results returned as a result of a query submitted by a Web site visitor. Along with the displayed search results, a search results Web page also may display promotional content segments that the company has produced to publicize its products and services. In this case, the promotional content segments may be advertisements.

    Another example Web page that may be used to promote products and services is a video watch page on which is displayed a video program. Accompanying the display of the video program may be a static or video advertisement or promotion. In an embodiment, a video promotion may play as an in-stream advertisement before, during, or after display of the video program. However, current systems used to provide promotional content on a video watch page may not provide a reliable mechanism that (1) informs the viewer as to the source (i.e., the brand) of the video promotion, and (2) provides the viewer the ability to discover more information about the brand being promoted through the video promotion, including the ability to visit that brand's channel and find other video promotions similar to the one being displayed.

    Disclosed herein are systems and associated methods that may be used to create channel promotions which may appear in a companion advertising slot on a video watch page before, during, and/or after display of a video promotion.

    An advertiser may upload a video advertisement to a Web site hosted by a video delivery system. The video advertisement may be provided in a channel, which is a mechanism the video delivery system uses to organize content. Thus, every advertiser that uploads a video advertisement has its own channel (or multiple channels). The advertiser's channel may include customized information provided by the advertiser, including a logo or avatar that represents the advertiser. Such an avatar may include a trademark, product image, and/or brand name. The channel also may incl...