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Related videos generated from people and things which are tagged in the video

IP.com Disclosure Number: IPCOM000238040D
Publication Date: 2014-Jul-28
Document File: 3 page(s) / 102K

Publishing Venue

The IP.com Prior Art Database

Abstract

Sharing videos is an immensely important part of a video­-sharing website’s success. These websites employ many tactics to improve the length of time users view videos and the number of videos users watch. One of the most important strategies to increase these two factors involves social media. When a user sees that a video is liked by people they know, they are more likely to watch, subscribe, share, or otherwise engage with the video. Social networking sites use social annotations today for advertising. When displaying an ad, the social networking site will show the user’s friends beside the ad who endorse that company. These same social tools can be applied to videos to make a video­-sharing platform more attractive to users and major video-­creators.

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Related videos generated from people and things which are tagged in the video   

Sharing videos is an immensely important part of a video­sharing website's success. These  websites employ many tactics to improve the length of time users view videos and the number  of videos users watch. One of the most important strategies to increase these two factors  involves social media. When a user sees that a video is liked by people they know, they are  more likely to watch, subscribe, share, or otherwise engage with the video. 
 
Social networking sites use social annotations today for advertising. When displaying an ad, the  social networking site will show the user's friends beside the ad who endorse that company. The  user will feel more comfortable seeing their friends next to the ad and it will make them feel like it  is socially acceptable, or even encouraged, to endorse that company's page or perform an  action suggested by the ad. This feature is becoming increasingly popular on social networking  sites. These same social tools can be applied to videos to make a video­sharing platform more  attractive to users and major video­creators.  
 
Social networking sites allow users to identify people and things in their videos and images.  Users can identify any of their friends, pages, etc. When a user finishes watching a video, one of  the specific ways a social networking site can improve engagement is to display a screen  recommending videos from the user's friends who were identified in the video. The annotation  described herein is the next step in making videos more social. By recommending videos that  are uploaded by people identified in the current video, users will watch more videos on a social  networking site or video­sharing platform.  
 
This annotation method is currently used across a variety of advertising platforms. Video­sharing  sites, however, cannot simply annotate videos with other users who have watched a video  because this violates the user's privacy. It is not acceptable to show others what videos a user  has watched. A social networking site is in a unique position in this regard because of its  identification feature. When a social networking site knows that a certain user has been identified  in a video, the site can recommend other videos by those users to the person who watched the  video. This does not violate the privacy of the identified people because that information is  already known to the viewer.  
 
Most video services generate a list of recommended videos based on aggregated information...