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Augmented Reality enhancement for Locationing Systems

IP.com Disclosure Number: IPCOM000238208D
Publication Date: 2014-Aug-08
Document File: 1 page(s) / 33K

Publishing Venue

The IP.com Prior Art Database

Abstract

Disclosed is a method to utilize augmented reality systems to provide visual input for locationing systems and increase the locationing systems’ usefulness, especially for marketing, promotion, and customer satisfaction purposes.

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Augmented Reality enhancement for Locationing Systems

Indoor locationing systems are able to identify where a mobile device user is standing in a store or venue; however, the systems are unable to distinguish what is in the user's field of view (i.e. what the user is looking at). For instance, in a grocery store, the locationing system can identify that the user is in the cookie aisle, but cannot determine whether the user is looking at the East or West, or first or third level shelves.

The novel contribution is a method to utilize augmented reality systems to provide input for locationing systems and increase the systems' usefulness. The main idea is to link the feed coming from an augmented reality system to the locationing system . The method links an augmented reality system's external camera feeds to a locationing system to enhance marketing and promotional communications. The system provides picture recognition of what a customer currently has in view, combines that image with the customer's physical location in the store, and then offers a direct, relevant marketing promotion to that customer.

For instance, if the shopper is standing in an aisle in a store, the locationing system can narrow down the search parameters to products that are located within that aisle. This minimizes the amount of visual checks required by the augmented system to validate what is being viewed. The augmented reality system can then see if the shopper is looking at any one parti...